105 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics
For context, as of October 2017, total worldwide population is 7.6 billion
The internet has 3.5 billion users
There are 3.03 billion active social media users
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some kind of social platform
Internet users have an average of 7.6 social media accounts
Social media users grew by 121 million between Q2 2017 and Q3 2017.
That works out at a new social media user every 15 seconds.
Facebook Messenger and Whatsapp handle 60 billion messages a day
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User numbers
4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.072 billion users

Flickr: 90 million users

Google+: 111 million users

Instagram: 800 million users

LinkedIn: 500 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 200 million users

Reddit: 234 million users

Snapchat: 178 million daily users

Twitter: 330 million users

Wechat: 1.12 billion users

Weibo: 600 million users

WhatsApp: 900 million users

Youtube: 1.5 billion users

Social media business statistics
Social networks earned an estimated $8.3 billion from advertising in 2015
$40bn was spent on social network advertising in 2016
38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
96% of the people that discuss brands online do not follow those brands’ owned profiles
78 percent of people who complain to a brand via Twitter expect a response within an hour
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Content statistics
On WordPress alone, 91.8 million blog posts are published every month
A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared each day
The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%)
89% of B2B marketers use content marketing strategies
Social video statistics
Facebook now sees 8 billion average daily video views from 500 million users
Snapchat users also sees 8 billion average daily video views
US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
Also in the US, there were 175.4m people watching digital video content
78% of people watch online videos every week, 55% watch every day
It’s estimated that video will account for 74% of all online traffic in 2017

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Google statistics
Google processes 100 billion searches a month
That’s an average of 40,000 search queries every second
91.47% of all internet searches are carried out by Google
Those searches are carried out by 1.17 billion unique users
Every day, 15% of that day’s queries have never been asked before
Google has answered 450 billion unique queries since 2003
60% of Google’s searches come from mobile devices
By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages
To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity, although it hopes to cut its energy use by 15% using AI
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Facebook statistics
Facebook adds 500,000 new users every day; 6 new profiles every second
79% of all online US adults use Facebook
76% of Facebook users check it every day
The average (mean) number of friends is 155
Half of internet users who do not use Facebook themselves live with someone who does
Of those, 24% say that they look at posts or photos on that person’s account
There are an estimated 270 million fake Facebook profiles
The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.
There are 60 million active business pages on Facebook
Facebook has 5 million active advertisers on the platform.
Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands

If you’d like more facts, we’ve written a full post of Facebook Statistics

Twitter statistics
500 million people visit Twitter each month without logging in
There is a total of 1.3 billion accounts, but only 328 million are active
Of those, 44% made an account and left before ever sending a Tweet
The average Twitter user has 707 followers
But 391 million accounts have no followers at all
There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
Twitter’s top 5 markets (countries) account for 50% of all Tweets
It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
65.8% of US companies with 100+ employees use Twitter for marketing
77% of Twitter users feel more positive about a brand when their Tweet has been replied to

Youtube statistics
300 hours of video are uploaded to Youtube every minute
People now watch 1 billion hours of YouTube videos every day
More than half of YouTube views come from mobile devices
The average mobile viewing session lasts more than 40 minutes
The user submitted video with the most views is the video for Luis Fonsi’s song ‘Despacito’ with 4.36 billion views
YouTube sees around 1,148bn mobile video views per day
In 2014, the most searched term was music. The second was Minecraft
9% of U.S small businesses use Youtube
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
If you want more, head over to the full page of Youtube Statistics

Instagram statistics
There are 800 million Monthly Active Users on Instagram
Over 95 million photos are uploaded each day
There are 4.2 billion Instagram Likes per day
More than 40 billion photos have been shared so far
90 percent of Instagram users are younger than 35
When Instagram introduced videos, more than 5 million were shared in 24 hours
Pizza is the most popular Instagrammed food, behind sushi and steak
24% of US teens cite Instagram as their favourite social network

We’ve written a full post of Instagram Statistics too!

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Pinterest statistics
Pinterest has 200 million active users each month
31% of all online US citizens use the platform
67% of Pinterest users are under 40-years-old
The best time to Pin is Saturday from 8pm-11pm
In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor
LinkedIn statistics
LinkedIn has 500 million members
106 million of those access the site on a monthly basis
More than 1 million members have published content on LinkedIn
The average CEO has 930 LinkedIn connections
Over 3 million companies have created LinkedIn accounts
But only 17% of US small businesses use LinkedIn
Snapchat Statistics
Snapchat has 178m active daily users
60% of them are under 25
In 2016, $90m was spent on Snapchat ads
47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram
That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

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